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DMA Announcements
DMANF Names Christopher M. Quinn as Executive Director
Direct Marketing Association: Announcements
March 09, 2009
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The Nonprofit Federation of the Direct Marketing Association (DMANF) has announced that Christopher M. Quinn, assistant VP of Membership for the Association for Advanced Life Underwriting (AALU), has joined the DMANF as its executive director. He will report directly to Senny Boone, DMA's senior VP, Corporate & Social Responsibility, and will be based in DMA's Washington, DC office....
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ACCM 2009 Keynote Speakers Announced; Conference to Take Place May 4-7 in New Orleans
Direct Marketing Association: Announcements
March 04, 2009
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DMA and Multichannel Merchant have announced that Claire Spofford, president of Appleseed's Holdings Inc. and Linda LoRe, president and CEO of Frederick's of Hollywood will be keynote speakers for the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM)....
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DMEF Calls for Nominations for 2009 Rising Stars and Corporate Commitment Awards; Nominations Deadline is Tuesday, Mar. 3
Direct Marketing Association: Announcements
February 27, 2009
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The Direct Marketing Educational Foundation (DMEF) has announced it is welcoming nominations for its 2009 Rising Stars and Corporate Commitment Awards. Nominations are being accepted until close-of-busines on Tuesday, March 3, 2009....
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DM Days 2009 New York Conference & Expo Offers Greater Concentration on Digital Marketing
Direct Marketing Association: Announcements
February 25, 2009
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DMA has announced a bolder, better 2009 DM Days New York Conference & Expo. DM Days is set to take place June 16-18 at the Jacob K. Javits Convention Center in New York. Tracks include: Relationship Marketing in a Multichannel World; Digital Marketing & New Media; Creative Strategies & Execution; Leveraging the Power of Your Brand; and Strategic Forecasts & Trends....
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DMA Offers Mediation and Arbitration Services to Members
Direct Marketing Association: Announcements
February 25, 2009
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DMA, in conjunction with the Council of Better Business Bureaus (CBBB), has announced that, beginning March 1, 2009, it will offer members access to an independent mediation and arbitration service for the purpose of resolving commercial disputes involving DMA members. The service is being provided in response to member requests for a simple, low-cost, efficient means to resolve commercial disputes that arise between organizations....
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DMA Releases New Direct Marketing Employment Overview Report
Direct Marketing Association: Announcements
February 24, 2009
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DMA has released the Direct Marketing Employment Overview Report. This report builds upon a quarterly hiring practice study conducted by Bernhart Associates since 2001. The Report complements this existing research and provides a broader look at hiring and compensation issues facing direct marketers in this turbulent economy....
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NCOF Conference in Las Vegas to Feature New Programs, Events, and Content
Direct Marketing Association: Announcements
February 24, 2009
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DMA and Multichannel Merchant have announced the special features added to this year's National Conference on Operations & Fulfillment (NCOF). In addition to the tried and true strategies of Ask the Experts sessions and the Executive Summit, this year's 19th annual conference will also include an NCOF First-Timers event, an Onsite Tour at Zappos.com, and an Event Mentor Program....
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DMEF Unveils New Case Study, 'Obama Versus Clinton: The Youtube Primary'
Direct Marketing Association: Announcements
February 20, 2009
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DMEF has unveiled a case study entitled "Obama versus Clinton: The YouTube Primary," written by John Deighton, DMEF Board Member and Harvard Business School Professor, and Leora Kornfeld, Research Associate, on the "Direct@Work" section of its website. The case study explores the use of a range of direct and interactive marketing tools including websites, text messaging, social media, and social video in the presidential primary contest....
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DMA and Multichannel Merchant Present ACCM 2009 in New Orleans
Direct Marketing Association: Announcements
February 18, 2009
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DMA and Multichannel Merchant will host the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM). The conference will take place May 4-7, 2009 at the Morial Convention Center, in New Orleans. ACCM, the largest conference for 360˚ marketers, will help attendees gain a complete view of their customers....
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Customers Predict Significant Rise in Mobile TV and Video Usage by 2010, According to QuickPlay Media
Direct Marketing Association: Announcements
February 18, 2009
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QuickPlay Media, a leading provider of mobile TV and video solutions, has revealed the results of an independent Market Tools survey focused on mobile TV and video consumption in the UK. On a positive note the research revealed consumers are confident in the uptake of mobile TV and video, with 74% of respondents expecting an increase in usage by 2010....
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