AM08-0098: Tailored Email Campaigns: Dissecting the Anatomy of an Engaged User

: Online Marketing

: Concurrent session

: Join a panel of email marketers to discuss Email 2.O for Web 2.O and learn how to transform email programs by taking advantage of the latest initiatives, best practices and innovative technology. Learning Points: 1. How to leverage personalization and customization to successfully align email campaigns with Web 2.O 2. Discover effective strategies for expanding traditional online revenue models to increase sales through Web 2.O trends 3. Takeaway best practices for keeping the user engaged

: 10/14/2008 2:00 PM - 3:00 PM

: N113

: Discipline: E-Mail

: Fundamental

Primary Speaker: Ryan Deutsch
Director of Strategic Services
Strongmail Systems
: An email marketing veteran and industry thought leader, Deutsch has more than 12 years of direct marketing experience across the catalog, retail and publishing industries. Prior to joining StrongMail, Deutsch served as vice president of marketing automation at Premiere Global Services, a global outsource provider of email and business process solutions. In that role, he was instrumental in brokering customer relationships with numerous global brands. Previously, Deutsch was vice president of sales and marketing for Twelve Horses North America, where he was responsible for its email marketing suite of products. Additionally, as vice president of SpringDot, Inc., Deutsch managed key account relationships and oversaw operations of the Cincinnati-based commercial print and email provider.

Speaker: Grace Lee
Senior Manager, Life Cycle Marketing
eHarmony
: Grace is a seasoned direct marketer with experience in both B2B and B2C marketing across several industries, including consumer services, credit card, Internet security, retail and real estate. As senior manager of Lifecycle marketing at eHarmony, Grace is responsible for developing strategic email marketing initiatives that improve conversion and retention by increasing customer engagement and satisfaction. Previously, Grace was the director of direct marketing at Realtor.com®, the official site of the National Association of Realtors(R). In that role, she managed integrated marketing campaigns that leveraged direct mail, email, fax and phone broadcast. Grace's experience includes vendor selection, vendor relationship management, CAN-SPAM compliance, yield optimization, reporting and data management. Grace has a MS degree in engineering from

Speaker: Kimberly Bower
Email Marketing Manager
Wetpaint
: With more than 10 years of experience focused in the email marketing field, Kimberly Bower has developed email programs for American Century Investors and Whitepages.com. At Wetpaint, Kimberly is instrumental in setting the strategy for effective use of event-triggered emails as a key marketing and retention tool.

Speaker: Rick Guetschow
Postmaster
MySpace.com
: As postmaster for MySpace, Rick Guetschow manages the company's global email network, which serves more than 120 million members across more than 20 localized community sites. Specializing in supporting the needs of internal marketing organizations, Rick has extensive experience managing marketing and transactional email networks for a variety of Internet networks, including CoreComm, ExecPC, Voyager and ATX. Rick holds a BA in management from Spring Arbor University.